4+ day, 13+ hour ago   (711+ words) Supercell, the publisher and developer behind Clash Royale, has torn up the mobile ads playbook and is instead using brand-building to develop a cultural franchise Since day one, it’s been a partnership built on trust and a shared ambition to…...

1+ week, 4+ day ago   (167+ words) We talk to the Swedish agency about how it mixes purpose with humour and storytelling to create campaigns that have made headlines around the world, including The World’s Ugliest Lawn and Vehicle of Hope “We do things,” says Gustafsson. “We…...

1+ week, 5+ day ago   (438+ words) With no Volvos in sight, the ad is instead focused on the wider influence that the brand has had on automotive safety Volvo Cars has been known for its safety for decades, though it might perhaps be hard for contemporary…...

1+ week, 5+ day ago   (318+ words) VML Thailand’s latest Tinder campaign encourages singles to ditch the polished personas and show off the quirks that might just help them find their match Curating your online self for dating apps can be a tedious task. While it can…...

2+ week, 3+ day ago   (284+ words) In an age of accelerating AI adoption and rising user fatigue, Japan’s design principles offer a different path forward – one that prioritises trust, usability and human need over noise and novelty, says Experience.Lab’s Joe Oliver Organisations everywhere are racing…...

3+ week, 7+ hour ago   (306+ words) With the world moving faster and faster, it is perhaps only natural that businesses want their teams to be speedier than ever too. But for creatives, this can often make the work worse “My dear, here we must run as…...

3+ week, 4+ day ago   (361+ words) Created with Bear Meets Eagle On Fire, the agency behind the Australian bank’s recent irreverent ad campaigns, the cufflinks are a playful addition to its branding Bankwest is the latest brand to see the value in creating limited edition merch…...

3+ week, 3+ day ago   (129+ words) The death of the CD has been exaggerated – like some stubborn, insistent earworm, it refuses to go away. Could its mini resurgence herald a new wave of creative design for music? The social media brand’s first refresh for ten years…...

1+ mon, 1+ day ago   (475+ words) The sports nutrition brand commissioned four hand-painted still lifes to double down on its ‘no-shortcuts’ mindset With AI-generated imagery becoming an increasingly routine part of branded work, Puresport has decided to go against the grain with a distinctly traditional campaign....

1+ mon, 6+ hour ago   (718+ words) The social media brand’s first refresh for ten years is a bid to seem human and creative, plus win back a disinterested youth audience Instagram has launched its first major design shift since 2016. The rollout of the design has so…...